West Bromwich Collegiate Academy


West Bromwich Collegiate Academy

West Bromwich Collegiate Academy is a brand-new school on Kelvin Way, West Bromwich, led and supported by the Shireland Collegiate Academy Trust. The school opened for the first time in September 2019 and is about to welcome its third year of students.

The Academy is a six-form entry 11-16 secondary school, with 150 students per year group. We are a non-selective, state school welcoming children from all backgrounds and abilities, serving people from the local community. At our core we believe in an inclusive education for local students at every ability level, a rigorous grounding in academic fundamentals and that every student should be equipped for the future through the acquisition of cutting-edge skills.


Our curriculum is technology-rich, supported by a device for each of our students. Most importantly, we believe that every student should be safe, happy, ambitious for themselves and respectful of all. We believe that a great student is also a decent person.

This year we are opening our brand new second phase with new facilities that include a sports hall, six science laboratories, three design technology rooms, new music and art facilities, general classrooms, an immersive room, a Football Association-standard football

pitch and exterior play areas.

The Academy delivers the widely sought-after and successful Literacy for Life curriculum. Within this curriculum,  students are taught by a single teacher for 17 hours in Year 7, gradually reducing as students move up through the Academy. 

This curriculum was judged Outstanding twice at our sister school Shireland Collegiate Academy. Children can find the leap to secondary school a daunting experience; they find

themselves in an unfamiliar environment with a large number of teachers who may see and teach them only rarely. The Literacy for Life model allows for a smooth transition from primary school, allows us to produce great outcomes and you can be sure your child has a teacher whose top priority is their progress. 

More importantly, your child’s Literacy for Life teacher is a direct link to you within the Academy. This person really knows how your child is progressing; they are the person who you can contact to find out how your child is getting on and they are the person who focuses directly on their pastoral and academic needs. 

The Principal Mr George Faux said: “We have had an amazing start to our Academy with our fantastic students seizing the opportunity to create something special. We hope you will come and see us and consider joining us on our journey to make an Outstanding Academy.”

Contact Information


West Bromwich Collegiate Academy

Kelvin Way
West Bromwich
B70 7LE


0121 393 4850




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